EXPERIENCE
2007–Current
The Sunday Paper & Half Off Depot: Graphic designer/Web developer
- Created fully-functional e-commerce website and complementary
online retail workflow that carried the site from a zero-capital startup
to an international brand
- Collaborated with Production Director and VP of Marketing to
continually develop identity and voice of Half Off Depot
- Designed website and email templates according to current trends;
wrote copy for special offers and aided in establishing and managing
Twitter and Facebook presence
- Designed print/online marketing materials and managed online
product inventory and ad inventory
- Redesigned newspaper website (SundayPaper.com), improving
traffic/revenue over 50% in the first year; redesigned same site again
in early 2011 for relaunch as a deal website. Became primary blog
contributor and allowed site to maintained pre-mission-shift traffic rates
2006 – 2007
The FSView & Florida Flambeau, Edge Magazine &
Student Welcome Pack, Tallahassee, FL: Production Manager
- Supervised nationally-recognized Production
department (6–10 designers) and acted as liason to Sales,
Editorial, Distribution, Press and Corporate
- Designed print ads, layouts, and covers for newspaper, magazine, and inserts
- Designed and maintained publication Web sites
- Edited magazine copy and provided additional editorial content